The Secret to a Standout Campaign

The Secret to a Standout Campaign

 

The Secret to a Standout Campaign

Jennifer Green, Co-Founder

14 April 2018

It’s simple. When you want to stand out from the competition, your strategy can’t be the same as everyone else’s, or “the way it’s always been done.”

You can’t be a special unicorn if you do what all the other horses do.

What makes you better than the other candidates?

There are more women running than ever before, and it’s important to differentiate yourself. The number of resources for women candidates is growing, but it can be hard to keep up! We’ve collected a few campaign strategy success stories and resource organizations that could help you stand out in your campaign.

As part of their political leadership training for and by Black women, Higher Heights for America recently put on a candidate training webinar called The Chisholm Effect: #BlackWomenLead in collaboration with VoteRunLead. Their guest speakers included NC Soil & Water Conservation District Board of Supervisor Danielle Adams, CO State Representative Leslie Herod and Lea Webb, former City Council Representative in Binghamton, NY who now does community organizing, speaking and consulting.

Take a tactical risk

Webb was the youngest and first African American woman elected to City Council in the history of Binghamton and even though conventional political wisdom says to focus outreach efforts on known voters, she also invested time and energy during her campaign to reach out to people who had never voted before. In a race that would typically see only an 8% turnout, voter turnout was over 20% and she won her race.

Try something no one has ever done

The Run for Something PAC launched January 20, 2017 with a plan to “help recruit and support young diverse progressives to run for down-ballot races in order to build a bench for the future.” Thinking they might recruit “maybe 100 potential candidates in the first year, [they] recruited more than 15,000 millennials who want to run for local office for the first time” in 2017. Who would have guessed young people might be interested in politics?

Be Yourself

Although transgender people have run for and won public office in the past, 2017 saw six openly transgender candidates win their offices for the first time: Danica Roem, Andrea Jenkins, Phillipe Cunningham, Lisa Middleton, Tyler Titus and Stephe Koontz. Don’t underestimate the appeal of being real and authentic. In spite of “The sky is falling!” articles on the ineffectiveness of traditional campaigning from The Atlantic and Vox, a 2016 study showed that an issue-focused door-to-door campaign to reduce transphobia was effective at changing the minds of Miami residents. So keep your focus on the issues you’re passionate about instead of partisan politics.

Victory Fund is “the only national organization dedicated to electing openly LGBTQ people who can further equality at all levels of government.” You can apply for endorsement here.

 

The Secret to a Standout Campaign

There are more women running than ever before, and it’s important to differentiate yourself. We’ve collected a few campaign strategy success stories and resource organizations that could help you stand out in your campaign.

Branding doesn’t have to be a dirty word

Dear Progressives, Branding isn’t just for the business world. We’ve long accepted the importance of branding in selling products, but in the political realm, branding is sometimes dismissed…

A new way to publicize campaign events

A new way to publicize campaign events

 

A new way to publicize campaign events

Jennifer Green, Co-Founder

12 March 2018

Facebook now lets you link all your campaign stops into a tour! Learn how here.

From picnics to parades, candidates can link events into a campaign tour with Facebook’s new feature.

It’s like a whistle-stop tour, but you don’t have to ride a train.

You probably already know about creating and promoting campaign events on Facebook. Now you can link all your campaign stops and rallies together and promote them as a tour. It’s like an old fashioned whistle-stop tour, but you don’t have to ride a train. It appears that Facebook created this feature as a way to help musicians promote their concert tours. Why shouldn’t your grassroots campaign benefit? 

Need more social media help for your campaign? Digital Storyteller, Strategist and Organizer Josh Klemons has you covered. He offers group training in Facebook, Twitter and Instagram in addition to one-on-one digital strategy consulting. 

 

The Secret to a Standout Campaign

There are more women running than ever before, and it’s important to differentiate yourself. We’ve collected a few campaign strategy success stories and resource organizations that could help you stand out in your campaign.

Branding doesn’t have to be a dirty word

Dear Progressives, Branding isn’t just for the business world. We’ve long accepted the importance of branding in selling products, but in the political realm, branding is sometimes dismissed…

Branding doesn’t have to be a dirty word

Branding doesn’t have to be a dirty word

 

Branding doesn’t have to be a dirty word

Jennifer Green, Co-Founder

14 February 2018

Dear Progressives,

Branding isn’t just for the business world.

It doesn’t have to be a dirty word

No progressive candidate wants to be viewed as a commodity. But in a 24 hour news cycle with an overcrowded social media feed, the power of branding to quickly communicate what you stand for should not be underestimated.

We’ve long accepted the importance of branding in selling products, but in the political realm, branding is sometimes dismissed as unimportant, or viewed as too consumerist or even sleazy. Author, social activist and filmmaker Naomi Klein thinks the word is poisoned. But she’s all for “using the best communication and design skills that are available to get a vision and a platform and a message out.” Naomi, we see your point. Please come up with a new word. In the meantime…

No progressive candidate wants to be viewed as a commodity. But in a 24 hour news cycle with an overcrowded social media feed, the power of branding to quickly communicate what you stand for should not be underestimated. Obama’s 2008 campaign logo was designed by a political outsider and that year it edged out Nike, Apple, Coors and Zappos to win the Association of National Advertisers’ top annual award—Marketer of the Year.

A quick overview, for those who aren’t really sure what we mean when we say “branding:”

Your brand controls the way you present yourself to the public. It includes your logo but it’s much more than that. It’s the kind of voice you use when you communicate—informal, intimate, professional, business-like, friendly, folksy, academic, authentic, authoritarian. It’s the themes you repeat in your messaging and visuals. It’s how you frame and talk about the issues. You reinforce it with your logo, your signage, your photography, the things you post on social media, and even the music you play at public events.

To your voters, it’s essentially the promise of who you are and what you stand for. This is why branding is so important—it cuts through the noise and differentiates you from the other candidates.

We’d love to tell you more about how we can use our communication and design skills to help your campaign get its message to voters and donors. Please get in touch.

The Secret to a Standout Campaign

There are more women running than ever before, and it’s important to differentiate yourself. We’ve collected a few campaign strategy success stories and resource organizations that could help you stand out in your campaign.

Branding doesn’t have to be a dirty word

Dear Progressives, Branding isn’t just for the business world. We’ve long accepted the importance of branding in selling products, but in the political realm, branding is sometimes dismissed…

Are you ready to run?

Are you ready to run?

 

Are you ready to run?

Jennifer Green, Co-Founder

28 Novermber 2017

Women running for elected office is a buzzing topic these days, and progressives are feeling pretty optimistic after victorious firsts for a number of female candidates on November 7th.

The future is female

Photograph by ®Anter Blackbird

It seems there’s never been a better time to run as you are. Here at Changing the Face of Politics, we truly believe that progressive women will change the world.

Danica Roem, who was elected to the Virginia House of Delegates, is the first openly transgender candidate to win at the state legislature level. Sheila Oliver will be the country’s first black Democratic woman lieutenant governor when she takes office in New Jersey, and Seattle residents elected their first lesbian mayor, Jenny Durkan. On November 18th, New Orleans held a historic runoff between two black women. La Toya Cantrell will serve as the city’s first woman mayor.

It seems there’s never been a better time to run as you are. Here at Changing the Face of Politics, we truly believe that progressive women will change the world. To succeed, we’re going to need to run on the issues that matter, not anti-Trump rhetoric. Let’s elevate the issues important to women, because ending sexism benefits all of us. Let’s have each other’s backs. Chelsea Handler is a great proponent of this message. We must respect, believe, support and promote other women.

And we’re so glad that women aren’t afraid to ask for directions. A national network of support and training will come in handy in our fight for equal representation. Here are eight resources to guide you towards the campaign trail.

  1. If you’re full of questions about whether you are qualified to run or stand a chance of winning, check out the FAQ’s at Vote Run Lead, a non-partisan “campaign and leadership program.” Take a class: “What Office Should I Run For?” then schedule a free coaching session to map out your plan. They offer in-person trainings and events, a resource library and online trainings.
  2. Emerge America focuses on Democratic women and offers “the only in-depth, six month, 70 hour training program that inspires candidates to run and gives them the tools to win.” Women meet one weekend per month over six months and Emerge has programs in AL, AZ, CA, CO, CT, KY, LA, ME, MD, MA, MI, NV, NJ, NM, NY, OR, PA, SC, TN, VT, VA, WA and WI. They’re working on programs for AR, IA, GA, MS, RI, and TX. (check abbrev’s, add links)
  3. You’ve probably heard of Emily’s List. Their Run to Win program recruits and trains pro-choice Democratic women across the country.
  4. Higher Heights focuses on elevating “Black women’s voices to shape and advance progressive policies and politics.” They partner with Emily’s List, Emerge America, VoteRunLead and United States of Women to offer in person trainings in addition to their own programs.
  5. Victory Fund’s Victory Institute offers trainings for LGBTQ Leaders. Their candidates include Virginia House of Delegates’ Danica Roem, Arizona Senator Kysten Sinema, and Wisconsin Senator Tammy Baldwin.
  6. Under 35 and want to advocate for progressive values? Run for Something says they’ll take a chance on unlikely candidates and “do whatever it takes to get more under-35 year-olds on the ballot” for state legislature seats, mayorships and city council seats.
  7. Get Her Elected is an initiative for “progressive women candidates running for office at all levels of U.S. government” from Teen Vogue writer Lily Herman. You can sign up to volunteer or receive services.
  8. Not 18 yet, but know you want to change the face of politics? Rise to Run is here to mobilize young progressive women and prepare them to run for office sooner than their contemporary counterparts.

Many organizations have sprung up since the 2017 election and we know we’ve missed a few. Send us a message if you’d like yours added to our list! Whatever you do, GET INVOLVED. Don’t want to run? Volunteer for or donate to a progressive woman’s campaign. Democracy doesn’t run itself. Our participation is required. We have so much to gain by standing up and too much to lose if we continue to sit on the sidelines.

#ProgressiveWomenWillChangeTheWorld

The Secret to a Standout Campaign

There are more women running than ever before, and it’s important to differentiate yourself. We’ve collected a few campaign strategy success stories and resource organizations that could help you stand out in your campaign.

Branding doesn’t have to be a dirty word

Dear Progressives, Branding isn’t just for the business world. We’ve long accepted the importance of branding in selling products, but in the political realm, branding is sometimes dismissed…